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2007
April: Fifty Lessons set to launch a brand new consumer-friendly website in North America for aspirational professionals: www.cwerty.com.
March: Condé Nast’s high profile new business magazine Portfolio and Portfolio.com agree an online video advertising partnership with Fifty Lessons.
March: Global mobile phone distribution agreement with Sun 3C Media plc to distribute content from Fifty Lessons Harvard Business School Press book series.
February: Sun 3C Media plc and Fifty Lessons launch in China with a fully subtitled in simplified Chinese website: www.50lessons.cn.
January: Fifty Lessons signs 12 book deal with Harvard Business School Press to produce the Lessons Learned: Straight Talk from the World’s Top Business Leaders series, the first three books to be published early September 2007.
2006
December: Fifty Lessons and Harvard Business Publishing reach agreement for Fifty Lessons video to be included in new version of Harvard Manage Mentor.
November: Distribution partnership signed with Bridge2Think for Europe.
October: First US corporate customers come onboard including: American Electric, Computer Associates, Duke Energy, Grant Thornton, KPMG, and UPS.
September: Distribution partnerships signed with Targeted Learning in the USA and Mind Resources in South East Asia and Australasia.
September: Thomson NETg and Pearson Performance Solutions start selling in the North America.
August: US filming goes from strength to strength as Fifty Lessons complete their fiftieth interview in the US, which will deliver over 200 lessons for the library.
June: Fifty Lessons products being sold in South Africa with new partnership with Learning Resources.
June: Distribution deal signed with Pearson Performance Solutions for distribution and integration into PPS organization and management development tools set in North America.
June: Distribution deal signed with Thomson NETg for Global Distribution of Fifty Lessons product portfolio.
May: Fifty Lessons launches pre-loaded video iPOD to market.
March: Distribution deal signed with Harvard Business Publishing.
February: SBE Council becomes first US Customer and partnership agreed to deliver Fifty Lessons solutions to their membership community of 70,000 members across the US.
January: Adam Singer becomes Chairman of Fifty Lessons Group. Google Print Partnership deal signed. Fifty Lessons 4 paperback books sell over 25,000 copies since launch in May 2005.
2005
December: Joint Co-Production deal signed with Harvard Business Publishing. Unique book launched with Heidrick and Struggles called Reflection of Leadership that is sent to all FTSE 250 CEOs as Christmas Present.
October: Fifty Lessons shortlisted for the British Interactive October: After a six-month process of extensive consultation with clients and experts, Fifty Lessons launch its new website & product line.
Media Association Awards in the Education & Training category.
September: Fifty Lessons Management Handbook selected for inclusion in the prestigious Communication Arts Design Annual 2005.
August: Co-founder Adam Sodowick moves to Boston to set up the US office.
June: First international executives filmed in US. Number of contributors reaches 100.
June: Non-executive board appointed in the form of John Steele (Chairman), Ian Hardie and Hugo Drayton.
April: IVCA (International Visual Communication Association) Gold award winner in Web TV category.
April: Fast Track to Business Excellence books co-published with BBC Worldwide and on sale in all good bookshops. Two of the four make it onto the WH Smith ‘Best Sellers’ list.
February: A public sector event for more than 80 senior HR people led to new clients including the DTI (Business Link University) and the Ministry of Defence.
February: Fifty Lessons Management Handbook shortlisted for award in the print design category of the Design Week Awards.
January: First customers come online, amongst them; National Audit Office, British Telecom, Hutchinson ‘3’, Department of Trade and Industry and Ashurst.
2004
November: Telegraph Group Ltd. becomes a shareholder and publishes a lesson transcript each week in the Business2+Jobs section of the Daily Telegraph.
October: London Business School selects Fifty Lessons for inclusion in its Senior Executive Programme.
September: First acquisition completed: The Institute of Financial Services publishing business acquired from Caxton Publishing, and with it the rights to 150 professional services authors.
August: Company structure changes to establish a holding company in readiness for future acquisitions.
July: Fifty Lessons publish its first 50 lessons on a DVD enclosed within a hardbound Management Handbook with slipcover.
June: The company, which now comprises six people, moves to new premises in Chenies Street, London W1.
February: BBC Worldwide takes stake in Fifty Lessons and becomes a distributor. The deal is closed in February and announced in April. BBC deal entails funding to film the next 40 executives to deliver 200 lessons.
January: Individual lessons are licensed for Cathay Pacific business class passengers for in-flight viewing.
2003
December: First funding secured when King Street Partners LLP closes investment on 12 December.
September: Private screenings at Soho House, London a huge success with 200 acceptances in the first 48 hours of the invitations going out to three communities: HR (potential customers), Investors (the company needed its next round of funding) and Media (potential distributors).
March: First lessons contributed by Sir David Bell, Chairman of the Financial Times and Director of People at Pearson. A further 14 Executives are filmed in the first phase including Sir Martin Sorrell and Sir Bob Reid.
January: Founders Andy Hasoon and Adam Sodowick incorporate Fifty Lessons and are soon joined by production expert and third co-founder James MacKinnon. The first office is above a video shop in Goodge Street, London W1.
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